{"id":20644,"date":"2020-12-04T09:35:11","date_gmt":"2020-12-04T09:35:11","guid":{"rendered":"https:\/\/facetbarcelona.com\/?p=20644"},"modified":"2021-09-20T13:59:14","modified_gmt":"2021-09-20T13:59:14","slug":"porque-no-todo-lo-que-es-oro-brilla","status":"publish","type":"post","link":"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/","title":{"rendered":"La Vanguardia: Porque no todo lo que es oro brilla"},"content":{"rendered":"\n<ul><li>Tracemark permite a las firmas joyeras garantizar la trazabilidad de joyas y diamantes para evitar malas pr\u00e1cticas.<\/li><\/ul>\n\n\n\n<p>Un reportaje que denunciaba c\u00f3mo se violan los derechos humanos en joyer\u00eda despert\u00f3 la conciencia de <strong>Berta Serret <\/strong>y su padre <a href=\"https:\/\/www.lavanguardia.com\/economia\/20200621\/481882188405\/serret-oro-diamantes-facet.html?facet=amp\">Josep Miquel Serret<\/a>, director ejecutivo de la firma de <strong>joyer\u00eda<\/strong> <strong>Facet<\/strong>. \u201cEs una industria muy opaca, en la que m\u00e1s de un mill\u00f3n de ni\u00f1os trabajan en minas de <strong>oro<\/strong>, un mineral que, a su vez, es responsable del 30% del mercurio que contamina los oc\u00e9anos\u201d, denuncia Berta Serret. \u201cNo es muy conocido, pero la industria joyera es una de las m\u00e1s contaminantes del mundo\u201d, a\u00f1ade.<\/p>\n\n\n\n<p>\u201cTras ver el reportaje, no pod\u00edamos quedarnos con los brazos cruzados as\u00ed que empezamos a trabajar en la creaci\u00f3n de un sistema para poder rastrear la historia detr\u00e1s de cada joya\u201d, explica la emprendedora. Iniciaron el proyecto en agosto del 2019 y el lanzamiento de <strong>Tracemark <\/strong>no fue hasta septiembre de este a\u00f1o, despu\u00e9s de una inversi\u00f3n de 600.000 euros. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Contin\u00fae leyendo el art\u00edculo a trav\u00e9s del siguiente enlace:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lavanguardia.com\/economia\/emprendedores\/20201204\/49782466902\/tracemark-facet-joyas-trazabilidad.html?facet=amp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lavanguardia.com\/economia\/emprendedores\/20201204\/49782466902\/tracemark-facet-joyas-trazabilidad.html?facet=amp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracemark permite a las firmas joyeras garantizar la trazabilidad de joyas y diamantes para evitar malas pr\u00e1cticas. Un reportaje que denunciaba c\u00f3mo se violan los derechos humanos en joyer\u00eda despert\u00f3 la conciencia de Berta Serret y su padre Josep Miquel Serret, director ejecutivo de la firma de joyer\u00eda Facet. \u201cEs una industria muy opaca, en [&#8230;]\n","protected":false},"author":1,"featured_media":22426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,131],"tags":[616,615,618],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Vanguardia: Porque no todo lo que es oro brilla - Facet Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Vanguardia: Porque no todo lo que es oro brilla - Facet Barcelona\" \/>\n<meta property=\"og:description\" content=\"Tracemark permite a las firmas joyeras garantizar la trazabilidad de joyas y diamantes para evitar malas pr\u00e1cticas. Un reportaje que denunciaba c\u00f3mo se violan los derechos humanos en joyer\u00eda despert\u00f3 la conciencia de Berta Serret y su padre Josep Miquel Serret, director ejecutivo de la firma de joyer\u00eda Facet. \u201cEs una industria muy opaca, en [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\" \/>\n<meta property=\"og:site_name\" content=\"Facet Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/facet.headoffice\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T09:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-20T13:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/facetbarcelona.com\/wp-content\/uploads\/lvbertajm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"facet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"facet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\"},\"author\":{\"name\":\"facet\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/#\/schema\/person\/c9b894034f9cc42abb3b079d65fbedaa\"},\"headline\":\"La Vanguardia: Porque no todo lo que es oro brilla\",\"datePublished\":\"2020-12-04T09:35:11+00:00\",\"dateModified\":\"2021-09-20T13:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/#organization\"},\"keywords\":[\"innovaci\u00f3n\",\"sostenibilidad\",\"tracemark\"],\"articleSection\":[\"Art\u00edculos\",\"Prensa\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\",\"url\":\"https:\/\/facetbarcelona.com\/es\/porque-no-todo-lo-que-es-oro-brilla\/\",\"name\":\"La Vanguardia: Porque no todo lo que es oro brilla - 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