{"id":28690,"date":"2021-10-14T08:58:31","date_gmt":"2021-10-14T08:58:31","guid":{"rendered":"https:\/\/facetbarcelona.com\/?p=28690"},"modified":"2021-10-14T08:58:32","modified_gmt":"2021-10-14T08:58:32","slug":"modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia","status":"publish","type":"post","link":"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/","title":{"rendered":"MODAES.ES: LA JOYER\u00cdA DE FACET IMPULSA SU CRECIMIENTO EN EEUU Y M\u00c9XICO CON MARCA PROPIA"},"content":{"rendered":"\n\n\n<p>Facet busca posicionarse en el mercado estadounidense. La compa\u00f1\u00eda catalana, especializada en la producci\u00f3n de joyas, planea impulsar su crecimiento en Estados Unidos, M\u00e9xico y Canad\u00e1, posicion\u00e1ndose en el mercado americano con la marca Facet. Hasta ahora, la compa\u00f1\u00eda opera en esa regi\u00f3n de la mano de El Palacio de Hierro, a trav\u00e9s de clientes&nbsp;<em>prime<\/em>&nbsp;y ofreciendo servicios p\u00fablico profesional.<\/p>\n\n\n\n<p><strong>En el resto de mercados en los que est\u00e1 presente la empresa, Facet opera como fabricante de marca blanca y a trav\u00e9s del canal multimarca<\/strong>. Entre ellos, se encuentran Espa\u00f1a, Francia, Alemania, Austria, B\u00e9lgica, Holanda, Rusia y Reino Unido. Debido al Brexit, la empresa ha experimentado un gran descenso del consumo en este \u00faltimo mercado.<\/p>\n\n\n\n<p><strong>El 65% de la facturaci\u00f3n de la empresa procede de ventas en mercados extranjeros<\/strong>. A su vez, la compa\u00f1\u00eda fabrica m\u00e1s del 50% de sus productos para marcas internacionales y m\u00e1s del 80% de las joyas que produce tiene salida a escala global. A corto plazo, la empresa planea aumentar las exportaciones a Austria.<\/p>\n\n\n\n<p><strong>El precio m\u00ednimo de los productos de Facet ronda los 600 euros y el ticket medio del cliente final en Europa est\u00e1 alrededor de 1.200 euros<\/strong>. En Estados Unidos, el ticket medio de compra roza los 2.000 euros pero, en Espa\u00f1a, el precio medio est\u00e1 entorno a los 165 euros. Es por esto que la compa\u00f1\u00eda est\u00e1 centrada en impulsar su venta al mercado internacional, seg\u00fan comenta Jos\u00e9 Miguel Serret, consejero delegado de Facet, a Modaes.es.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Contin\u00fae leyendo el art\u00edculo completo a trav\u00e9s del siguiente enlace: h<a href=\"\/\/www.modaes.es\/empresa\/la-joyeria-de-facet-impulsa-su-crecimiento-en-estados-unidos-y-mexico-con-su-marca-propia.html\" target=\"_blank\" rel=\"noreferrer noopener\">ttps:\/\/www.modaes.es\/empresa\/la-joyeria-de-facet-impulsa-su-crecimiento-en-estados-unidos-y-mexico-con-su-marca-propia.html <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facet busca posicionarse en el mercado estadounidense. La compa\u00f1\u00eda catalana, especializada en la producci\u00f3n de joyas, planea impulsar su crecimiento en Estados Unidos, M\u00e9xico y Canad\u00e1, posicion\u00e1ndose en el mercado americano con la marca Facet. Hasta ahora, la compa\u00f1\u00eda opera en esa regi\u00f3n de la mano de El Palacio de Hierro, a trav\u00e9s de clientes&nbsp;prime&nbsp;y [&#8230;]\n","protected":false},"author":1,"featured_media":28691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,131],"tags":[616,617,615],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MODAES.ES: LA JOYER\u00cdA DE FACET IMPULSA SU CRECIMIENTO EN EEUU Y M\u00c9XICO CON MARCA PROPIA - Facet Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MODAES.ES: LA JOYER\u00cdA DE FACET IMPULSA SU CRECIMIENTO EN EEUU Y M\u00c9XICO CON MARCA PROPIA - Facet Barcelona\" \/>\n<meta property=\"og:description\" content=\"Facet busca posicionarse en el mercado estadounidense. La compa\u00f1\u00eda catalana, especializada en la producci\u00f3n de joyas, planea impulsar su crecimiento en Estados Unidos, M\u00e9xico y Canad\u00e1, posicion\u00e1ndose en el mercado americano con la marca Facet. Hasta ahora, la compa\u00f1\u00eda opera en esa regi\u00f3n de la mano de El Palacio de Hierro, a trav\u00e9s de clientes&nbsp;prime&nbsp;y [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\" \/>\n<meta property=\"og:site_name\" content=\"Facet Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/facet.headoffice\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T08:58:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/facetbarcelona.com\/wp-content\/uploads\/modaes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"facet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"facet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\"},\"author\":{\"name\":\"facet\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/#\/schema\/person\/c9b894034f9cc42abb3b079d65fbedaa\"},\"headline\":\"MODAES.ES: LA JOYER\u00cdA DE FACET IMPULSA SU CRECIMIENTO EN EEUU Y M\u00c9XICO CON MARCA PROPIA\",\"datePublished\":\"2021-10-14T08:58:31+00:00\",\"dateModified\":\"2021-10-14T08:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\"},\"wordCount\":299,\"publisher\":{\"@id\":\"https:\/\/facetbarcelona.com\/es\/#organization\"},\"keywords\":[\"innovaci\u00f3n\",\"negocio\",\"sostenibilidad\"],\"articleSection\":[\"Art\u00edculos\",\"Prensa\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\",\"url\":\"https:\/\/facetbarcelona.com\/es\/modaes-es-la-joyeria-de-facet-impulsa-su-crecimiento-en-eeuu-y-mexico-con-marca-propia\/\",\"name\":\"MODAES.ES: LA JOYER\u00cdA DE FACET IMPULSA SU CRECIMIENTO EN EEUU Y M\u00c9XICO CON MARCA PROPIA - 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