Three renowned companies are joining forces on the road to sustainability with a collection of unique pieces that can be found in the most exclusive jewelry stores in Europe.
Rubies in Greenland? That’s right, rubies from a mine near the town of Aappaluttoq (‘red stone’ in the local language), about 150 km from Nuuk, the capital of the country. These rubies are mined responsibly, complying with the strictest environmental, mining, human rights, labor and education practices at every step of the value chain. For this reason, the mine has been named the world’s most sustainable new source of rubies.
The Spanish company FACET, considered one of the main drivers of sustainability in the sector and a leader in responsible production, achieved in 2020 another milestone of enormous relevance for the industry. The commitment to sustainability was extended even further by achieving full traceability of precious stones and metals, thanks to the collaboration with the Spanish company Tracemark. Now, FACET forms an alliance with Tracemark and Greenland Ruby launching the world’s most sustainable classic jewelry collection, with the oldest and most sustainable rubies on the planet to date (more than 3 billion years old according to geological experts who have studied the area).
In this way, traceability is incorporated for the first time in colored gemstones, demonstrable at their origin and throughout the entire value chain.
For FACET, the values of sustainability and commitment to responsibility, transparency and integrity in the supply chain are paramount. That is why, once again, it joins forces with companies aligned with these values in order to demonstrate that change in the sector is possible.
FIRE UNDER ICE
The exclusive FIRE UNDER ICE collection of 27 pieces is made up of rings, pendants and earrings with diamonds and rubies from Greenland as the central stones of the pieces, fully traceable and with a certificate of provenance and is produced with traceable recycled gold with CoC certificate (issued by RJC). Thanks to the technology offered by Tracemark, the end consumer can scan a QR code to obtain complete and real information on each of the steps that the jewellery and its components have undergone along the value chain until they reach their hands.
Tracemark is a global jewellery traceability standard that provides certified and audited traceability of every piece of jewellery to ensure respect for human rights throughout the supply chain of a piece of jewellery.
Greenland Ruby is the only RJC member colour stone mining company to exploit Greenland’s gemmological resources and extract the rubies from this new deposit, already considered to be the oldest rubies on earth. This operation meets the highest standards of humanity and social responsibility. The local workforce enjoys protections and working conditions guaranteed by Greenlandic law and the Greenlandic government and economy are stable.
In addition, an independent foundation (Pink Polar Bear), to which FACET has contributed, has been created to support International Polar Research in all disciplines, not only animals, but also humans who are affected by climate change in the Arctic, specifically in Greenland.
“Once again, FACET takes a step forward towards a sustainable and responsible industry with a new alliance with Tracemark and Greenland Ruby. This collaboration symbolises our commitment to changing the industry towards one that is more transparent, responsible and innovative.” José Miguel Serret, CEO FACET.
FACET Founded in 1987, it has established itself as an international leader in sustainable jewellery production.
FACET manufactures all its pieces with the passion of the craft and working exclusively with responsibly sourced materials. Combining the experience of jewellery craftsmen with technology and innovation, they bring added value to each piece of jewellery, guaranteeing a high quality product and the satisfaction of more than 2,000 customers. FACET has two factories, one in Bombay (India) since 2005 and another in Cordoba since 2020.
Both production sites are audited and certified COP and COC by the Responsible Jewellery Council.
Its core values are focused on sustainable development, which has positioned this Spanish company as a leading inspiration in the responsible and ethical jewellery sector.