Trust is not easy. Even less so when it comes to the fashion or jewellery industry: where do the pieces we buy come from, who has dealt with them and under what conditions? Sustainability and ethics matter, they are important for today’s consumers and brands. We are concerned about traceability, which means we only trust transparent and ostensibly trustworthy brands. This why Tracemark is here.
Jewelry brands such as Tous and Verone have already placed their trust in Tracemark, a start-up founded by the Serret family, owners of the Barcelona-based company Facet, which has specialised in the manufacture and sale of high-end jewellery since 2005. “Tracemark provides the complete traceability of a piece of jewelry, from the origin of the raw materials to the final consumer, through an encrypted and certified software that allows consumers to experience the story behind their jewellery”, this is how they explain it on their website, but how does the customer experience this? Very simple! They just have to scan a QR code.
Tracemark’s pioneering technology verifies and certifies that a jewellery’s entire supply chain has been subject to the world’s leading ethical and sustainability standards, materialising its responsible sourcing, provenance and authenticity in a tangible and innovative way for the end consumer.
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