The Catalan jewellery firm Tous maintains its commitment to traceability with the launch of its second collection with this feature as its main attribute. Available now in five markets (Spain, Mexico, Portugal, Peru and Russia), it allows users to check the origin of the materials and their manufacture through a QR code.
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For this capsule, the brand has teamed up for the second time with the company Tracemark, which specialises in guaranteeing the traceability of jewellery, working with companies certified by the RJC (Responsible Jewellery Council).
“Customers have an alphanumeric code engraved on the jewellery and a QR code on their label, through which they can access Tracemark’s interactive and personalised traceability panel and explore the origin of the materials, the manufacture behind each piece of jewellery and the certifications that guarantee the ethics and sustainability of each piece”, Tous explains.
Tous has joined forces, in addition to Tracemark, with the Spanish manufacturing company Facet. The pieces have been produced in their production facilities in India and, subsequently, in the company’s facilities in Cordoba, where they have been subjected to quality control, as reported by Tous. The brand also added that “this commitment to working together stems from the firm’s commitment to collaboration within the sector”.
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